There are many factors that can influence local SEO rankings, but some of the most important ones include:
- Google My Business: Having an optimised and verified Google My Business listing is essential for local SEO. It includes information such as business name, address, phone number, website, and business category.
- On-page SEO: Optimizing on-page elements such as title tags, meta descriptions, header tags, and content can help to improve local SEO rankings.
- NAP consistency: Consistency of business name, address, and phone number (NAP) across all online directories, listings, and websites is crucial for local SEO rankings.
- Reviews and ratings: Positive reviews and ratings can help to improve local SEO rankings and drive more traffic to your website.
- Local citations: Local citations, or mentions of your business name, address, and phone number on other websites, can help to improve local SEO rankings and build your online reputation.
- Backlinks: High-quality backlinks from authoritative websites can help to improve local SEO rankings and boost your website’s authority.
- Mobile optimization: Having a mobile-friendly website and fast loading speed is essential for local SEO, as more and more people use mobile devices to search for local businesses.
- Social signals: Having a strong social media presence and engagement can help to improve local SEO rankings and drive more traffic to your website.
Overall, a combination of these factors can help to improve your local SEO rankings and increase your visibility in local search results.
