Link-Building Strategies that Work in 2024: Quality Over Quantity

Link building is not a new technique. It was relevant in 2013 and is still considered one of the best strategies for improving your website position and visibility. 

However, with Google’s recent 2024 updates, links are no longer just a number game. The quality of the link is more significant, requiring creativity, strategic thinking, and adherence to best practices.

In this article, we will explain how updates impact the backlinking strategy and the best ways to work on quality backlinks in SEO 2024. 

Let’s dive in for more!

Impact of an Update on Link Building: High-Quality Backlinks vs. Quantity SEO

Google has recently shared a “Helpful Content ” update, followed by many other updates. 

Now, the issue is that the documents are often too long to read, but as we skim through the TLDR (too long; didn’t read) version of the updates, we learn that Google wants more quality content and will only reward it. 

Yes, the staggering quantity of links may also perform wonders. However, you may have seen that Google befriends any trustworthy sites and tries to position a reliable website on the first page for any relevant keywords.

The backlink profile is critical, as it requires a balance of number and quality across multiple web pages, including the main and inner pages.

So, how does this work for SEO marketers working with SEO marketing company Adelaide? Well, Google wants them to write: 

• Create content for people and not search engines
• Work on SEO success through topical authority by displaying actual experience 
• Properly source information.
• Offer broad topic coverage.
• Originality (whether in facts or writing) 

Top Effective Link-building Strategies 2024 

Now that we have established the need for quality links through good content, here are link-building techniques for better rankings:

• Create Compelling and Link-Worthy Content

An effective backlink strategy relies heavily on content. Infographics, study results, case studies, and polls are all examples of relevant, interesting, and shareable content that can attract high-quality backlinks.

Citing numbers and percentages is also vital, so create content that highlights your knowledge and gives unique, meaningful facts. Long-form material is useful for providing detailed information or problem-solving features.

Don’t forget to promote your material via email, social media, and outreach to generate natural backlinks from other websites. 

• Writing and Sending Outreach Emails

As we talked about outreach emails, this is another technique that any professional Adelaide seo agency follows, and it works. 

Outreach is about reaching out to people in your business to inform them about your work and request a backlink. You do not require specific content, just a well-crafted email. 

This could be your product or service, a tool, or simply the home page of your website.

Linkable assets are frequently the optimal choice for outreach. These are things that other websites could find valuable. 

When you contact your outreach targets, gently advise where you want the link to lead. This is not a pushy approach. It’s beneficial. 

If you don’t, they’ll have to figure it out for themselves, which may be ineffective. 

• Guest posting

Keep in mind that you’re not the only website doing content marketing. Other sites try hard to keep their blogs current, but posting posts can be difficult.

Guest blogging can help with this. 

Guest posts provide two benefits to both the guest blogger and the guest posting site:

1. The site provides the guest blogger with a free do-follow backlink(s), subject to the set rules.
2. The website receives a free guest post, which provides free traffic and link opportunities, such as backlinks or internal links. 

You must treat guest posts as you would any other content on your blog. This entails researching relevant websites in your niche and sending a high-quality guest post appropriate for its target audience.

If your organisation also owns a blog, you may decide to allow relevant, high-quality guest contributions. This will relieve you of the burden of creating and publishing content for your site. 

• Niche Edits

Niche edits require acquiring links in current material on authoritative websites. This method works successfully since it takes advantage of previously indexed and performed stuff. 

To carry out this link-building technique, look for relevant articles to your content.

Then, approach the site owner and request that your link be included, emphasising how it enhances the existing content. 

This strategy is popular because it increases the value of existing content without requiring new content to be curated. 

However, ensuring that the connection flows naturally and provides true value to the readers is critical. 

• Digital PR (aka News Outreach)

You might have heard the term “Help the Reporter Out.” This works for the news media, as journalists are always short on time. 

In this strategy, a well-known SEO agency in Adelaide may assign teams to develop newsworthy material, such as a survey or data research, and present it to high-end news outlets to build authoritative links. 

You can reach out to journalists personally or through press releases.

These high-authority links can boost your DA/DR and help you rank. They can also increase brand exposure, site traffic, and, in some cases, conversion rates. 

• Don’t Ignore local SEO 

Marketing is becoming global, and the temptation to scale up your business does not mean you don’t need local SEO anymore. 

In fact, Local SEO is still an excellent way to improve your backlinks, but many businesses overlook this step.

Geo-targeted link development is especially beneficial for businesses with a local audience. It increases your website’s local search exposure and makes it more relevant to your target audience.

Work to get links from company listing websites, local blogs, and directories. 

Bottom Line

Sounds simple? All you need to do is get other websites to link to yours. Well, this might seem simple, but it is a deception. However, do not let it discourage you. With the right approach, you can have a healthy profile link for your company. 

As for the strategy planning, our SEO consultant in Adelaide is ready to take control. We foster ethical practices, and with our team, you don’t have to spend a lot of time on them. 

From tailored strategies to consistent monitoring, we ensure your website stays ahead in the rankings, driving real results for your business.

Moreover, we also provide a free SEO audit to identify key areas for improvement and boost your website’s performance.