Top Google Ads Strategies for Australian Businesses in 2024

Google ads are by default in demand since people like short and sweet ads enticing them to buy from a certain business. But as an executive or marketing manager, you need to pull out the best strategies out of your sleeves to get the hold of customer’s minds looking for the services you offer. 

So, do you have a plan? With competition heating up and customer behaviour shifting, Google Ads optimisation has gotten more complex than ever.

Now, all you need is the right strategy. You know, Google ads in Adelaide are only picking up the pace, and more than 60% of marketers use Google and Facebook ads.

In this article, we will talk about the best strategies you can lay out to win most of the customers. 

Top Strategies for Google Ads for Australian Businesses in 2024 

The ideal Google Ads strategy is the one that corresponds with your company’s goals. Success with Google Ads is more than simply understanding the technology; it’s also about understanding what drives results for your organisation. 

Now, if you want the right segment of the audience to spot your business, here are the best Google Ads Strategies for Australian Businesses to apply: 

• Implement Audience Targeting

Important!

Before your marketing agency Adelaide commences your Google Ads campaign, you must first identify your target demographic. This includes identifying your ideal customers’ demographics, activities, preferences, and other relevant qualities. 

Understanding your target audience allows you to adapt your ad messaging and targeting tactics so that they resonate effectively.

• Remember Expanded Text Ads No Longer Supported

Google no longer allows users to create or amend extended text advertising. Instead, you’ll only be able to create or change responsive search advertisements in conventional Search campaigns.

You will still be able to view performance reports for existing expanded text advertisements as well as responsive ads. 

You can pause, resume, and delete enlarged text adverts as needed. So, create sweet and simple ads for the best results. 

• Use Dynamic Remarketing

With dynamic remarketing, a Google Ads product suggestion engine can display products and services to customers who have previously viewed them on your website. 

The suggestion engine will also determine which style of ad layout is most likely to perform well based on the user and device they are using.

• Optimise Landing Pages to Improve Conversion Rate

A well-designed landing page can drastically boost your conversion rate. Google Search Ads can help deliver traffic to these well-optimized landing pages, increasing your chances of conversion. 

Make sure your landing pages are relevant to your adverts and have a clear call to action. To determine the best-performing landing pages, experiment with various layouts, designs, and messaging.

You can run identical ads within the same ad group but with various final URLs to A/B test landing pages. Create two different landing page variations and compare them to see which generates more leads and sales.

• Use Responsive Display Ads

Responsive Display advertising can automatically alter its size, style, and format to fit nearly any available ad space, whether it’s a banner ad on one site or dynamic text on another. 

These ads save you time while ensuring the best ad type is displayed across several ad slots.

• Optimise Your Google Ads Targeting (Keywords and Audiences) 

Optimise your account by learning how to utilise Google Ads to generate the greatest conversions for your company.

Continuously optimise your targeting by fine-tuning your keyword selection and trying out new targeting options. 

Regularly examine your keyword performance and audience analytics to discover new ways to reach your target audience efficiently. 

• Move Low-Performing Keywords

Remove low-performing keywords to save money and optimise your ads. Make it a practice to get into your Ads account on a regular basis to analyse the performance of each campaign and remove any keywords that are not producing the desired results. 

• Repurpose Your Best Content 

If you are already developing social media or video advertising material, you are ahead of the game. You can recycle popular materials from your audience for Discovery advertisements. This can help you maintain consistency across channels while tapping into what has previously yielded benefits.

• Invest in Video Assets for Campaigns

Google is always changing as per the customer’s needs. Right now, most of your audience is inclined to use visuals and short forms of content. They don’t have time for long-form unless they actually make time for it. 

So, for maximum performance, you need to provide a video.

If you don’t, Google will create one for you, which may look unprofessional.

At the very least, upload an existing video from your YouTube channel. Then, invest in creating rich video assets for your campaigns.

Whether you work with a freelancer or hire a designer, templates can help you optimise your workflow. For e-commerce, you can display products with details; for lead generation, you can use testimonial videos.

In any case, video is critical going ahead, so make sure you have high-quality video assets in your account. 

Bottom Line: Develop a Clear Marketing Strategy

When you get in touch with the best AdWords specialist in Adelaide, remember to have a detailed marketing strategy plan.  Once you have the segment and know you are moving for the best strategies, you need to get into further details. 

Ask a few questions, such as: What does your target audience look like? What stage of the marketing funnel are they at? What behaviours do they exhibit? Why would people want to acquire your product?  

It’s now time to set SMART goals and objectives for your Google Ads, and we, as the best digital marketing agency in Adelaide, have all the right tools and techniques for you. 

So, if you want to increase your business’s conversions, you need AdelaideSEO Marketing.