eCommerce Web Design in Australia: What Works & What Doesn’t

When it comes to eCommerce web design, visuals matter. In fact, your website’s design is the first impression of your business and your commitment to the customer. 

Does it serve its purpose? Is it easy to navigate? Is it inviting or too complex to stay even for 5 seconds?

A great eCommerce website design should not only be engaging and visually appealing, but it should also effectively communicate the brand’s products and services. 

In this guide, you’ll find all you must know about good and bad design. Before you work to have the best user-friendly online store design in Australia, understand what works for it and what doesn’t.

Let‘s start digging deep into it. 

Why Does Great Web Design Matters?

When it comes to managing an eCommerce business, a professionally designed online website is your number one salesperson. It will be operating around the clock, so you need a good design. 

A great design that follows eCommerce conversion best practices increases sales and monthly e-commerce revenue.

Businesses that are not investing in a decent web designer in Adelaide for good site design and a good shopping experience will receive less business from their online stores.

Do you want to miss out on sales just because your competitors have a more appealing website?

What Works for the Best eCommerce Web Design in Australia?

Here are some of the significant aspects of eCommerce web design to remember: 

• High-quality Images and Videos

Site graphics are especially vital for firms that offer actual things. By displaying high-quality photographs and videos, your customers may taste, smell, hear, feel, and touch your goods before clicking “buy.” 

• Well-defined Product Categories

The top level of navigation should show the site’s categories. Sort products into categories and subcategories that make sense. Category labels work best as single words that explain the variety of products, allowing customers to scan them and immediately comprehend what they represent. 

For excellent e-commerce UX, it is best to user-test site navigation as often as possible, as it is a critical, make-or-break aspect of the site.

• Customisation

Yes, automation, templates, and a lot of platforms are offering easy eCommerce designs. But you need to ask if it will work for you. If not, you need customisations and they work wonders. It reflects your branding and shows your commitment to your customers. 

There are two ways to create a personalised website. To begin, you might use e-commerce website design examples and themes from Shopify or WooCommerce for WordPress. 

While not completely personalised, many offer the ability to construct a site that matches your identity and content.

Alternatively, you could hire a digital marketing agency in Adelaide to build your website from scratch. 

• Website Making Sense in Seconds

One earlier study found that 55% of visitors spent less than 15 seconds on a website. So, how much time do you have to convert your visitor into a customer? 15 seconds.

Make sure your website clearly defines what you sell; don’t assume everyone understands. Similarly, your navigation should be easy and clear, with no dead ends or complex paths to purchase. 

What Doesn’t Work for eCommerce Web Design?

Here is what you should ask your advertising company in Adelaide to avoid at all costs:

• Pop-up Ads

A website cluttered with pop-up adverts confuses and makes things harder for the consumer. The pop-up adverts take up the entire screen, particularly if the browser is on a mobile device, obscuring the view. This is something that online firms should consider while designing their e-commerce websites. 

• Complex UI/UX Design Layout

As we all know, an e-commerce website’s principal function is to make things easier for customers. Your website design should assist the user in navigating to where he wants to go.

Unnecessary design components and a confusing menu can drive a customer away to another website. A solid e-commerce website design is always responsive, simple, and optimised, which helps customers stay loyal to the company. 

• Ignoring Image Alt Text

It is mostly used to describe the image on the page as it loads; however, it can also assist the visually impaired in describing a product using screen-reading technologies.

There’s more to the magic; picture ALT text improves your product’s image so it appears in Google picture searches. If done correctly, picture searches can provide a large number of leads.

Case Study: Temu Shopping Website 

We are not going to lie. We all were a little frustrated by seeing Temu everywhere, but did it work for them? Well, they succeeded in getting customers to stay on the website and shop. We have users who still struggle with online card payments, yet Temu surpassed them. 

How? Simply with the web design. Their rigorous marketing may have raised a lot of questions, but did it get them customers? Yes. Most of us are using the platform now. This platform successfully garnered 226.3 million unique visitors in the middle of 2023, and within 6 months, the website traffic doubled, reaching over 467 million.

Critics have their opinions on it. However, one has to wonder what is unique about its site development and design that encourages visitors to return and attracts new ones. 

Let’s see what steps Temu’s development team has taken to increase user engagement. 

• Highlight of Strong Selling Point (Discounts)
• Excitement & Urgency Through Web Design (FOMO Marketing)
• Display Of Product, Not Just Words (Visual Experience)
• One-to-One Target Marketing (Personalized Features Integration) 
• Keeping Simple Is Perfect (Store of Everything)

Conclusion

A well-designed eCommerce website is the foundation of a successful online business. Working with a web design company in Adelaide ensures your site is visually appealing, easy to navigate, and optimised for sales. The best eCommerce web design in Australia focuses on user experience, fast loading times, and clear product displays. 

Partnering with an Adelaide SEO Marketing company can make a big difference in attracting more visitors and improving search rankings. A well-structured website enhances customer trust and helps your business stand out in a competitive market.