Google Business Profile Updates 2025: Features You’re Not Using Yet

Do you run a business but don’t have a Google Business account?

If so, you’re missing out on a large number of potential customers. 87% of individuals use Google Reviews to research local companies.

In addition, creating a Google business account allows your company to be featured on the world’s largest search engine.

This profile has many advantages, including increased local SEO and consumer engagement, especially when optimised through Adelaide SEO services.

Previously, we explored how important Google reviews are for Local SEO and how Google Reviews can improve your SEO. Today, we will discuss Google Business Profile Updates 2025.

But what has changed in a few years? A lot. 

Whether you have been managing Google profiles for years or are new to them, you still need to know everything about Google Business Profile Updates.

Let’s talk about it in detail. 

Why Do You Require a Google My Business Account?

There are various reasons why you should have a Google Business Account, the most important of which are advertising, interaction, visibility, and so on.

Some statistics may persuade you even more to build a Google Business Profile.

The statistics listed below are important to know before we move on to what’s new in Google Business Profile.

• Google Maps is widely used for business searches, with over 93% of people using it to find local businesses.
• Approximately 28% of local searches result in a purchase, both online and offline, highlighting the significance of local search exposure. ​
  The average Australian business receives 67 actions per month from its GMB listing, which includes 36 website clicks and 18 phone calls.
• Approximately 64% of consumers have used GMB to discover contact details for local businesses, highlighting the need for accurate and up-to-date information.

What is a Google Business Profile?

Google Business profile (previously Google My Business) is similar to managing a social media presence for local businesses. Its goal is to improve search rankings through local SEO and customer feedback.

Continue reading, and we will keep track of all the newest Google My Business upgrades and provide more information on how to use this valuable and free service. 

Recent Updates to Google Business Profile

In recent years, Google has added various artificial intelligence (AI)- powered additions to GBP to improve user experience and provide companies with vital tools for engaging with their audiences.

Here are the new features in Google Business Profile 2025:

• Easier Video Verification in GBP

To simplify video verification, businesses will receive an email with individualised feedback if their video submission requires changes. This email includes:

• What information was missing?
• Helpful Tips for Successful Verification
• A link to your listing for more information.

After receiving the email, you can upload a new video and ensure that all the needed information is included. 

• Create Review QR Codes for Your Business Profile

With simple QR codes, clients can navigate directly to your Business Profile and be encouraged to leave more reviews. An seo agency in Adelaide can help your business:

1. Increase your online reputation.
2. Build trust.
3. Gather valuable feedback.
4. Place QR codes on your storefront, receipts, and menus, and encourage people to scan them.

To generate a QR code for reviews:

• Go to your Business Profile.
• Click the Ask for Reviews button.
• Follow the onscreen steps to create a link or QR code. 

• Google Now Enables the New Option to Connect to WhatsApp

In an amazing move, Google has added a new tool to Google Business Profiles that allows businesses to add a WhatsApp contact using GBP.

This new tool allows organisations or your Adelaide SEO agency to communicate directly with their customers, resulting in improved communication and engagement. With the recent loss of the Business Chat service, this upgrade provides a viable replacement. 

• Google Reviews React Emojis

Google just announced a new GBP tool that enables businesses to participate more sociably when responding to Google reviews.

On Google Maps, businesses can now respond to a specific review with an emoji, such as a heart, prayer, or fire.

Although the option is no longer available on Desktop, you can still respond using the old Like button there. 

• Multiple Managers for Profiles

Google suggests that you assign numerous managers to your profile to avoid losing access and maintain continual management of your GBP. Having many owners or managers provides redundancy, so if one manager is absent, others can continue to handle the profile without interruption. To include or delete managers: 

1. Sign in with your GBP
2. Click ‘Menu’ and select ‘Business Profile Settings. ‘
3. Select ‘People and Access. ‘
4. Click ‘Add, ‘ then input the new manager’s email address and pick their role (owner or manager).
5. Click ‘Invite. ‘ 

The invited individual will receive an email and must accept it to gain access. This strategy assures that your company information is accurate and up to date, even if primary management changes jobs or departs the organisation.

Why You Should Update Your Google Business Profile in 2025

Before you look for how to update your Google Business Profile, know why you even need a profile. Consider your GBP, your digital shop, the first impression you make on potential clients who find your business using Google Search or Google Maps. 

Let’s have a look at the benefits of keeping your GBP up to date:

• Accuracy is everything: Nobody likes uncertainty, so accuracy matters. If your hours or address are incorrect, customers will leave. You do not want to be “that business.” Nothing is worse than a customer standing before closed doors or calling a dead phone line.
• Increase Visibility: Google’s algorithms work like matchmakers, connecting local searchers with accurate profiles. Complete and correct information serves as a signal, putting you ahead of competitors who are procrastinating on maintaining their accounts.
• Build Trust: People trust firms that provide complete and up-to-date information online. A sleek profile communicates, “We’re here, and we care.” The Right Google Business Profile optimisation services also help demonstrate that your company is active, communicates with customers, and prioritises excellent customer service. 

Conclusion

In conclusion, keeping your Google Business Profile up to date is essential for boosting visibility, building trust, and improving local SEO performance. With the recent updates, businesses can now take advantage of powerful tools like video verification, review QR codes, and WhatsApp integration, which make customer engagement easier than ever. 

For businesses in Adelaide, partnering with a local SEO agency for Google listing optimisation can significantly enhance your online presence. If you need expert guidance, consider reaching out to an experienced SEO consultant in Adelaide or an Adelaide SEO Marketing company to maximise your business’s potential in local search results.