Privacy Act Update · 10 December 2026

If your business uses software, AI or even a clever spreadsheet to help decide things about people, a change to Australia’s privacy law is worth a few minutes of your time.

From 10 December 2026, businesses covered by the Privacy Act must explain certain automated decisions in their privacy policy. This article sets out what is changing, who it applies to, some examples to think about and a few simple steps you can take before the date arrives.

This article is general information only and isn’t legal advice. If you’re unsure how the rules apply to your business, speak with a lawyer or adviser.

What’s changing?

The Privacy and Other Legislation Amendment Act 2024 added new requirements to Australian Privacy Principle 1 (APP 1), the principle that deals with privacy policies. The Act received Royal Assent on 10 December 2024, and this part of it starts 24 months later, on 10 December 2026.

From that date, your privacy policy must include extra information if all three of these things are true:

  1. You have arranged for a computer program to make a decision, or to do something that is substantially and directly related to making a decision.
  2. The decision could reasonably be expected to significantly affect the rights or interests of an individual.
  3. Personal information about that individual is used by the program to make or inform the decision.

If all three apply, your privacy policy needs to describe:

  • the kinds of personal information used by those programs
  • the kinds of decisions made solely by those programs
  • the kinds of decisions where the program does something substantially and directly related to the decision (for example, it recommends or scores, and a person then decides).

The rule applies to decisions made after 10 December 2026, even if you set the software up, or collected the personal information, before then.

It’s not just about AI

The Office of the Australian Information Commissioner (OAIC) says a “computer program” here is broad. It includes:

  • pre-programmed, rule-based processes
  • artificial intelligence and machine learning
  • software, apps and word-processing tools
  • generative AI used to create text, images, video or code, including chatbots.

It also covers tools you didn’t build yourself. The OAIC says you may have “arranged for” a program if you use in-house software, buy a third-party tool, configure or customise off-the-shelf software, let a program make a decision, or rely on a program’s recommendations.

A human in the loop does not automatically take you out of scope. The OAIC notes that a decision can still be covered even where the program doesn’t make the whole decision or its output is reviewed by a person. What matters is whether the program’s output is a key factor with a direct connection to the decision.

On the other hand, using software purely to record a decision a person has made (such as typing it up in a word processor) is not captured.

What counts as “significant”?

The OAIC says the impact must be more than trivial and have the potential to considerably influence a person’s circumstances. A decision can count whether it helps or harms the person, and refusing or failing to do something can also be a decision. The person’s circumstances matter too: a decision may have a bigger effect on someone experiencing vulnerability.

The law gives examples of decisions that may affect a person’s rights or interests, including decisions that affect their rights under a contract or agreement, or their access to a significant service or support.

Examples a small business might come across

The OAIC has published a list of decisions that would generally be in scope. Some that may be relevant to Adelaide businesses include:

  • Recruitment software that sorts through candidate profiles and helps make hiring decisions.
  • AI-generated reports used to rank staff performance, decide promotions or set bonuses.
  • Personalised or differential pricing used by online retailers when selling significant goods.
  • Programmatic advertising related to the decision to sell significant goods or services.
  • Approving or rejecting a loan or credit application using a computer program.
  • Prioritising health or disability services using a computer program.

These are examples, not a complete list. Plenty of everyday tools will not be caught, because the decision isn’t significant or doesn’t use personal information. The point is to look at what your tools actually decide, and about whom.

Does this apply to small businesses?

The new obligation applies to “APP entities”, which are the organisations covered by the Privacy Act. According to the OAIC, most small businesses with an annual turnover of $3 million or less are not covered by the Privacy Act.

However, some small businesses are covered regardless of turnover. The OAIC’s list includes health service providers, businesses that trade in personal information, Commonwealth contractors, businesses related to a business the Act covers, and businesses that have opted in, among others. The OAIC has a Privacy Checklist for Small Business to help you work out where you stand.

If you’re not sure, it’s worth checking now rather than in December.

Simple steps to take before 10 December 2026

  1. Check whether the Privacy Act covers you. Start with the OAIC’s small business checklist, or ask your adviser.
  2. List your tools. Write down the software, apps, AI tools, website plugins and spreadsheets that use customer, staff or applicant information.
  3. Ask what each one decides. For each tool, note whether it makes or substantially informs a decision about a person, and whether that decision could significantly affect them.
  4. Talk to your providers. The OAIC says software providers should give their clients clear, high-level information about how their software can be used to make decisions, so you can describe it accurately.
  5. Update your privacy policy. If you’re in scope, add a plain-English section covering the kinds of personal information used and the kinds of decisions involved. The OAIC says you can group information, but it must be meaningful to a reasonable person. Trade secrets and commercially sensitive details about how a program works don’t need to be included.
  6. If in doubt, lean towards disclosure. The OAIC’s advice is that entities unsure whether they’re in scope should take a cautious approach and include the information.

How we can help

Your website is often where your privacy policy lives, and it’s also where many tracking, form and marketing tools quietly collect information. If you’d like a second set of eyes, Adelaide SEO Marketing offers a free website privacy and tracking check. We’ll look at what your site collects, which tools are running, and whether your privacy policy is easy to find, so you can take the right questions to your adviser.

Get in touch with our Adelaide team to book your free check.

This article is general information only and isn’t legal advice.

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